Frasier Lipton, Founder and President, Frasier Sterling

Frasier Lipton is the President and Founder of Frasier Sterling, a celebrity-loved jewelry and fashion brand for Gen-Z and millennial consumers. From the company’s founding, Lipton’s vision was to offer trendy, customizable products that let shoppers reflect their unique personalities - at an accessible price point. With a devoted following on social media, and endorsements from the stars Gen-Zs love, the company has built a compelling brand that promotes authenticity, self-love, and confidence to its audience.

Lipton first launched the company from her Los Angeles apartment as a self-described “side hustle”, but it quickly grew into much more. What began as an outlet for her lifelong passion for design accelerated into a venture-backed startup with a national presence. Frasier’s products were picked up by major retailers Nordstrom, Urban Outfitters, and Revolve, eventually selling in over 5,000 stores across the US. Then, after building a solid relationship with its target audience, the company decided to pivot away from a retail model. Says Lipton, “We decided at that point, the retail space is changing so much, we need to be in control of our own destiny, and the only way to do that is to go direct-to-consumer.”

Today, Frasier Sterling offers customizable jewelry and apparel products at an affordable price directly from its website, and lets its audience embark on an “exploration of self through style”. This message resonates with consumers from all walks of life, including celebs like Justin and Hayley Bieber, Bella and Gigi Hadid, Dua Lipa, and Doja Cat, who are regularly spotted wearing Frasier’s products in their everyday lives. These influencer endorsements have led to a large following on the company’s social media platforms, where they engage with over 1 million followers every month. This scale of following creates powerful data and analytics that drive the company’s marketing strategy, product design, and partnerships. Frasier emphasizes that “as a DTC business with a very young and interactive audience, every decision we make is based on data - and it’s worked out very well for us.”

True to its brand, Frasier Sterling has been encouraging its followers to engage with various charities and nonprofits that support empowerment. Most recently, the company has donated a portion of sales to the nonprofit Girls Inc, an organization focused on mentor relationships, breaking the cycle of poverty and equipping young girls to become role models in their community.

We’re excited that Frasier Sterling recently closed a new Preferred Round of $2.2 million, with both new and existing investors. This round will unlock the next phase of growth as the company continues to make personal expression an everyday accessory.