Australia’s sports streaming service, Kayo Sports, has linked up with US media production company, Thuuz Sports, to integrate automated highlights into the over-the-top (OTT) platform.
Owned by pay-TV operator Foxtel, Kayo Sports will utilise artificial intelligence (AI) driven technology to record metadata on fan engagement and sentiment around individual sporting events to tailor highlights packages for the use of rights owners and media partners.
Marking the company’s first venture into Australia, executive vice-president of Thuuz, Wayne Sieve, told Sportcal: “They [Kayo] needed something quite specific and we’re able to service that.”
“They have a huge amount of content and are in sports we wanted to do.
“It’s about how can I create not just customisation, with mobile and OTT, but personalisation?”
The partnership is already underway, with Thuuz providing production support around Kayo’s coverage of the ongoing Cricket World Cup in England and Wales.