As the aging population continues to grow, so does the need for home-based care services. But supply isn’t keeping up with demand when it comes to the caregivers required to provide those services, creating fierce competition for workers.
To win over prospective employees, at-home care providers must differentiate themselves. For BrightSpring Health Services, that means offering daily pay to caregivers, whose profession is often characterized by low wages and demanding labor.
“Traditionally in our organization, we’ve paid people in a semi-monthly cycle, and that’s the way we’ve always done it,” Rexanne Domico, president of home health care services and neuro rehabilitation at BrightSpring, told Home Health Care News. “The idea really came up when we started talking about how do we pay more frequently? How can we crack that code?”