Music Startup Roli Adds Sony As Investor, Eyes Up Expanded Range Of Hardware and Software

When people think of music startups in the tech world, the focus is often on streaming, or figuring out how to better track and monetise those streams, or perhaps hardware to make those streams sound better.  But today comes news of funding for a startup that is tackling a different kind of challenge: tapping innovations from the tech world to develop new instruments and ways of creating music.

Roli, a London-based startup that develops new styles of keyboards to compose and play music that subsequently can be consumed and engaged with using smartphones and other devices, has announced new strategic investment from the Sony Innovation Fund, the VC arm of the Japanese consumer electronics and entertainment giant. The plan is to use the funds to expand its range of connected instruments — or, as the tech world might call it, hardware — as well as to develop the software that runs on them.

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