World Cup Highlight Machine Just the Start of Thuuz’s Custom Ambitions

As a child growing up in the Bay Area, Wayne Sieve had the good fortune to see the San Jose Earthquakes host the New York Cosmos—and Péle. This was 1976 when Sieve was nine years old, and the match, as you’d expect, made an impression.

Sieve is now EVP at Thuuz, a company whose proprietary metadata and excitement ratings power Fox Sports’ recently launched World Cup Highlight Machine. Because he had the chance to see the Brazilian legend play, Sieve finds himself gravitating toward highlights of the 1958 Brazil team that won the World up with Péle, then 17, becoming the youngest player to ever play in a final—and he scored two goals.

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