Streaming Concerts Is The New Gateway For Brands Into Music (LiveList)

The annual California Roots festival wrapped up its eighth iteration on Memorial Day weekend, drawing in tens of thousands of fans to the Monterey County Fairgrounds. The concerts allow lovers of reggae, rock and hip-hop to mingle in one place, but an online live stream, courtesy of cannabis network Weedmaps allowed thousands more to tune in. 

For the second year in a row, Cali Roots collaborated with a Venice-based business called LiveList that produces streamed events and connects audiences with shows elsewhere.

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