WHEN INSTANT MEANS MORE THAN JUST CONVENIENCE
/Over the last few years, technology has enabled the instant – or near instant – delivery of various consumer goods and services. Download an app and in minutes you can have a taxi waiting outside your house, your favorite meal delivered, or your laundry washed. A substantial amount of consumer facing technology has in fact been dedicated to providing an opportunity for consumers to pay a premium for instant convenience.
But there is a whole segment of the American population that does not have the same opportunity to experience those conveniences. They are on the other side of technology – driving the taxis that are hailed, delivering the food that is ordered, washing the clothes that are sent out. These people are worried about putting food on the table, not the speed with which it is delivered.