Snapchat starts selling Sponsored Geofilter ads thru its API as travel, event seasons kick off

Snapchat is making it easier for brands to buy Sponsored Geofilter ads that people can add atop the photos and videos they share on the mobile app to help describe what’s going on in the frame.

Snapchat has begun selling its Sponsored Geofilter ads through its advertising API in the US, UK, Australia and Canada, the company announced on Monday.

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