Music startup Roli adds Pharrell Williams as new investor and chief creative officer

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When it comes to music and technology, the bulk of attention has been focused on companies building digitised services to help deliver music to the masses, such as Spotify and Soundcloud. But an equally interesting development is how tech innovations have bridged into the world of music hardware, from devices to appreciate it to devices to create it; and today, one of the bigger movers in that space is announcing a new investor, who is also joining the company in an executive role.

Roli, a London-based startup that makes a new style of keyboard, along with other modular music creation instruments and tools that work by touch and sound, is today announcing that Pharrell Williams, the musician and investor, is joining the company as chief creative officer.

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